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Format & Call Letters

Contemporary Hit Radio (CHR)  - WHTF FM

Format Description

Tallahassee’s Hit Music station is HOT 104.9! From Brooke & Jubal in the Morning to Scotty Taco Body every afternoon and Nights with Dedra every evening, listeners enjoy news, gossip, information and fun from this region’s favorite TOP 40 radio station! 

HOT 104.9 is best described as the 24-hour-a-day radio party. Tallahassee has 70,000 young adults between FSU, FAMU and TCC. Whenever they gather, HOT 104.9 is in the mix!

HOT 104.9 is Tallahassee’s only CHR/Top 40 station that plays all contemporary hits from today’s biggest stars. 

HOT 104.9 Artist Profile: Artists include: Ed Sheeran, Jonas Brothers, Maroon 5, Cardi B, The Chainsmokers, Ariana Grande, Fletcher, Marshmello, Taylor Swift, The Weekend, Fall Out Boys, The Weeknd, Shawn Mendes, Justin Timberlake,Travis Scott, Lady Gaga, Sam Smith, Rihanna, Bruno Mars, Drake, Halsey, Post Malone, Jay-Z, Eminem, Katy Perry, One Direction, Pitbull and more. 

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Reach thousands of consumers each week with HOT 104.9. 

HOT 104.9 targets women 18 to 54 years of age and Adults and Women 18 to 54.

HOT 104.9 targets affluent females in their prime spending years.

HOT 104.9 provides the perfect atmosphere for successfully advertising your business to affluent consumers.

Market your business to thousands of Adults 18+ every week with HOT 104.9.

HOT 104.9's CHR format is America’s No. 1 format by weekly cume.

Demographic Profile 

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HOT 104.9 delivers listeners with a high disposable income in their prime spending years.

Age:HOT 104.9 targets adults 18 to 49.
- Ages: 18-34  83%
- Ages: 35-44  10%
- Ages: 45-54  7%

“95% of Millennials say they listen to a local Radio Station” The Washington Times 4/2018

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Gender: Females 18+ favor the HOT 104.9 format.

64% of HOT 104.9 listeners are female while 36% are male.

Education: Over 60% of Americans who listen to CHR music have attended college.

Household Income: HOT 104.9's listeners have earning power.

- Over 25% of HOT 104.9 adult listeners 18 years of age and over have an annual household income of $25,000 to $50,000.
- Over 20% have an annual income of $50,00 and $75,000.
- Almost 35% have an income of over $75,000.

Occupation: HOT 104.9 targets individuals who are employed fulltime in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Get exposure to thousands of potential customers each week with HOT 104.9

Lifestyle Profile

HOT 104.9 targets homeowners. A huge category with these consumers is home improvement and home decorating.

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In the past year, many of HOT 104.9 listeners have spent money on painting or wallpaper, remodeling bathrooms, and kitchens, landscaping, carpeting or floor covering, replacing windows and other home improvements.

Activities: HOT 104.9 attracts listeners who are very active participating in exercise and fitness, biking, golfing, and hiking.

HOT104.9 listeners enjoy going out to music concerts, sporting events, bars, and restaurants more so than the average American.

HOT 104.9 targets listeners with purchasing power in the Tallahassee and surrounding areas.

HOT  104.9 Listeners

HOT 104.9 has wide demographic appeal with consumers who have purchasing power!

woman carkeys 3- HOT 104.9 listeners purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTV's, digital video recorders (TiVo) and digital cameras.
-  Are big consumers of furniture, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoy going out to restaurants often every month. Over 80% went out in the past month.  
-  In the past year purchased men and women's clothing, infant and children clothing, men's and women's shoes and accessories.

Investments: HOT 104.9 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

HOT 104.9 listeners are in their prime income and spending years.

Here's Why HOT 104.9 Targets Women

woman shopping 11080% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Wake Up With Brooke & Jubal HOT 104.9

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The show features conversations on the latest happenings in pop culture and entertainment, hilarious skits and listener interaction.  
The popular program, which is consistently top-ranked. For their work on the program, Brooke & Jubal was honored with the 2016 NAB Marconi Award for “Large Market Personality of the Year.” 

A self-described small-town girl living the big city dream, Brooke Fox has worked in morning radio for the past 13 years. She hosted Top 40 radio’s first all-female morning drive show in Spokane (KZZU-FM), served as music director and morning co-host in Portland (KKRZ-FM), and started another all-female morning show in Seattle (KQMV-FM) – all before finding her radio match with Jubal Flagg.

Outside the radio studio, Brooke was a host on FOX TV’s “Dish Nation,” a nationally syndicated entertainment news program, for three seasons. She was voted by Evening Magazine as one of the “Top 25 Most Beautiful People in the Northwest,” and serves as a spokesperson for the American Heart Association and the Komen Foundation, the latter of which presented her with the Outstanding Media Partner Award in 2014.


Jubal Flagg is a standup comedian, radio host, television personality and comedy writer. Known for his quick wit, and keen and often strange observations, Jubal has been entertaining audiences on-stage and on the radio for more than 10 years.

Along with making people laugh on a daily basis, Jubal can also be seen throughout the country as a regular on FOX TV’s Dish Nation, a nationally syndicated entertainment news program. Jubal is also passionate about giving back to his community by supporting various charitable organizations, including the Youth Suicide Prevention Program and Susan G. Komen.

Join Brooke & Jubal weekdays 6am-10am on HOT 104.9.

HOT 104.9 Coverage Map


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