Format & Call Letters
Today's Country - WWOF FM
Tallahassee's Country Music giant is 103.1 The Wolf!
103.1 The Wolf is your home for Fresh County music and Florida State University Football and Men’s Basketball.
103.1 The Wolf is family friendly, community involved, with programming that listeners want to hear.
103.1 The Wolf targets affluent listeners 25 to 54 years old with a strong core audience of 25 to 54 females.
The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.
Great artist, great songs! 103.1 The Wolf plays the biggest Country music artists in America today. 103.1 The Wolf listeners tune in to hear the biggest Country artists such as Blake Shelton, Miranda Lambert, Carrie Underwood, Keith Urban, Jason Aldean, Eric Church, Darius Rucker, Brothers Osborne, Old Dominion, Chris Young, Tim McGraw, Faith Hill, Kenny Chesney, Maren Morris, Josh Turner, Carly Pearce, Thomas Rhett, and many more.
103.1 The Wolf Country music format has become a popular "at work" choice for listeners.
103.1 The Wolf allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.
103.1 The Wolf has wide demographic appeal with consumers who have purchasing power!
Age Composition: 103.1 The Wolf targets Affluent consumers in the 25-54 age group. Most of Country Radio listeners in America fall into the 25-64 age group.
- 38% of 103.1 The Wolf listeners are adults 18 to 24 years old.
- 35% of 103.1 The Wolf listeners are adults 25 to 44 years old.
- 11% of 103.1 The Wolf listeners are adults 45 to 54 years old.
- 16% of 103.1 The Wolf listeners are adults 55+ years old.
Gender: 103.1 The Wolf has more.females listening than males. 58% of 103.1 The Wolf listeners are female, 42% are male.
Occupation: 103.1 The Wolf listeners are employed as Owners, Managers or Professionals, employed as tradespeople, employed in the sales and service industry and are employed as administrators or clerical staff.
Household Income: 103.1 The Wolf listeners have high earning power.
- Over 25% of Country listeners in America has an income of over $75,000.
- Almost 25% of Country listeners in America has an income of $50,000 - $74,999.
- Almost 30% of Country listeners in America has an income of $25,000 - $49,999.
Education: 103.1 The Wolf listeners are well educated. The majority of 103.1 The Wolf listeners have attended or completed college or more.
Investments: 103.1 The Wolf targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.
Activity: 103.1 The Wolf attracts listeners who actively participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.
Market your business to thousands of potential new customers each week with 103.1 The Wolf.
103.1 The Wolf listeners are in their prime earning and spending years.
103.1 The Wolf targets homeowners. A huge category for these consumers is home improvement.
Home Spending: Started or completed in the past 2 years:
- Interior painting/wallpaper
- Landscaping or yard improvements
- Exterior painting/staining
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects
The 103.1 The Wolf is targeted to reach active consumers in their prime spending years.
103.1 The Wolf Listeners Have Purchasing Power
103.1 The Wolf targets affluent consumers with high disposable income.
- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and women's shoes and accessories.
103.1 The Wolf is committed to delivering the best value for advertisers today delivering an active audience in their prime purchasing years.
Here's Why 103.1 The Wolf Targets Women
80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.
Market your business to over 60,000 consumers each week with 103.1 The Wolf.
Start Your Mornings With Cash And Woody On 103.1 The Wolf
Cash: Hi, I’m Cash this is my official (unofficial) bio, so you can get the facts here until the movie about my life comes out. Due to a horrible accident during my Chippendales routine, I needed a new career. I now have over 30 years of radio experience.
I was born in Ohio, but am proud to call Tallahassee home. Married to my wife Petra. We have one son Reid (a proud Leon alum). And for the first, we became grandparents when grandson Brian Philip arrived. So that’s a peek behind the curtain if you’d like any more information..it’s easily available at any courthouse in any county I’ve lived in.
Big Woody:I’m Big Woody Hayes, 25+ year radio veteran! I am aggressively unfancy. If I could sum up my life in one line I would die of embarrassment.
I am a man of mystery and power, whose power is exceeded only by his mystery. I’m 25% radio personality, 25% sports announcer, 62% hubby to my wife Wyndi, 48% overall good guy and 100% man-monkey. I was born at a very young age and raised in Tallahassee, Florida.
Join Cash and Woody weekday mornings 6 AM to 10 AM on 103.1 The Wolf.
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