Station Profile

CarrieUnderwoodFormat & Call Letters

Today's Country - WWOF FM

Format Description

Tallahassee's Country Music giant is 103.1 The Wolf!

103.1 The Wolf is your home for Fresh County music and Florida State University Football and Men’s Basketball. 

103.1 The Wolf is family-friendly, community involved, with programming that listeners want to hear. 

103.1 The Wolf targets affluent listeners 25 to 54 years old with a strong core audience of 25 to 54 females.

The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

keith urban no 3dGreat artist, great songs! 103.1 The Wolf plays the biggest Country music artists in America today. 103.1 The Wolf listeners tune in to hear the biggest Country artists such as Blake Shelton, Miranda Lambert, Carrie Underwood, Keith Urban, Jason Aldean, Eric Church, Darius Rucker, Brothers Osborne, Old Dominion, Chris Young, Tim McGraw, Faith Hill, Kenny Chesney, Maren Morris, Josh Turner, Carly Pearce, Thomas Rhett, and many more.

103.1 The Wolf Country music format has become a popular "at work" choice for listeners.

103.1 The Wolf allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

103.1 The Wolf has a wide demographic appeal with consumers who have purchasing power!

couple shopping no3dAge Composition: 103.1 The Wolf targets Affluent consumers in the 25-54 age group. Most Country Radio listeners in America fall into the 25-64 age group. 

- 38% of 103.1 The Wolf listeners are adults 18 to 24 years old.
- 35% of 103.1 The Wolf listeners are adults 25 to 44 years old.
- 11% of 103.1 The Wolf listeners are adults 45 to 54 years old.  
- 16% of 103.1 The Wolf listeners are adults 55+ years old.

Gender: 103.1 The Wolf has more.females listening than males.  58% of 103.1 The Wolf listeners are female, 42% are male.

Occupation: 103.1 The Wolf listeners are employed as Owners, Managers, or Professionals, employed as tradespeople, employed in the sales and service industry, and are employed as administrators or clerical staff.

family 13Household Income: 103.1 The Wolf listeners have high earning power.

- Over 25% of Country listeners in America have an income of over $75,000.
- Almost 25% of Country listeners in America have an income of $50,000 - $74,999.
Almost 30% of Country listeners in America have an income of $25,000 - $49,999.

Education: 103.1 The Wolf listeners are well educated. The majority of 103.1 The Wolf listeners have attended or completed college or more.

Investments: 103.1 The Wolf targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 103.1 The Wolf attracts listeners who actively participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with 103.1 The Wolf.

Lifestyle Profile

103.1 The Wolf listeners are in their prime earning and spending years.

103.1 The Wolf targets homeowners. A huge category for these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

construction 22- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

The 103.1 The Wolf is targeted to reach active consumers in their prime spending years.

couple 19103.1 The Wolf Listeners Have Purchasing Power

103.1 The Wolf targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men's and women's clothing, infant and children's clothing, men's and women's shoes, and accessories.

103.1 The Wolf is committed to delivering the best value for advertisers today delivering an active audience in their prime purchasing years.

Here's Why 103.1 The Wolf Targets Women

woman 6580% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Market your business to over 60,000 consumers each week with 103.1 The Wolf.

Start Your Mornings With Cash And Woody On 103.1 The Wolf

tallahasseemap cash

Cash has been a top-rated morning show host in Tallahassee for over 20 years! He's as much a part of our listener’s mornings as a cup of coffee, biscuits & gravy, and traffic on Capital Circle. In his own words: “They’re not just my listeners. They’re my friends. I’m the same as them. We all shop at the same places and eat at the same restaurants here in Tallahassee.” It's that local connection over the years that have built up the friendships and trust with those that tune in, as well as our satisfied advertisers.

In his spare time, Cash enjoys hosting and serving as MC for various events, local charities, as well as local High School and youth sports.

Cash and his wife Petra are proud to call Tallahassee home, they enjoy taking in all the wonders the Big Bend has to offer. They have one son, Reid, who along with his wife MacKenzie are proud Leon High graduates! But the absolute apple of their eye is 4-year-old grandson Brian. They are animal lovers as well and enjoy hanging out with their dog Bo.

Woody has been a staple of Tallahassee radio for more than 30 years! He doesn’t think of his audience as listeners. He considers them family. This is why his radio family as well as clients love and trust him. Every person that listens to him knows that he loves them.

Big Woody is entrenched in the fabric of the local community. He often donates his time to host/emcee various local charities. He’s especially drawn to cancer charities as his life has been affected by it on a personal level. He truly pours his heart and soul into every appearance.

Big Woody is also the Public Address Announcer for FSU Football as well as men’s and women’s basketball.

In his spare time, he loves music and is a vocalist for The Michael Miller Band. He’s also a vocalist for the praise and worship band at his church.

Woody is married to his wife of 12 years, Wyndi. They are now empty nesters since the last kid moved out after graduation. However, they are proud new grandparents to a beautiful baby girl named Claire Alaina.

Join Cash and Woody weekday mornings 6 AM to 10 AM on 103.1 The Wolf.  

103.1 The Wolf Coverage Map

tallahassee wolfmap

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